well this cinches it for me. Now anthropologists can analyze phone data to make conclusions about our society quicker than ever. By leveraging call records and correlations like this quickly (mobile calls & texting patterns of 3 million users over 7 months) we are shortening our feedback loop. Their conclusions are insightful and seem natural (almost obvious). As we use technology, our behaviors as a society seem easier to identify from our research. I am curious how marketers will exploit this and how this quick feedback loop will effect us as a whole.